Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at this year’s most amazing social media statistics, news that the usual suspects still dominate B2B social marketing, the top Twitter trends of 2012, six ways to have fun on Twitter over the holidays and how social media has helped save the film industry.
Here are our top 10 Twitter stories of the week.
Did you know that since Twitter first opened its doors back in 2006, more than 163 billion tweets have been sent on the micro-blogging social network? What if we told you that 25 percent of Facebook users don’t bother with any kind of privacy settings? Or that Google+’s +1 button is used 5 million times per day? Would you be interested to learn that posts on Pinterest that include pricing information receive, on average, 36 percent more pins than those that don’t?
Business to business (B2B) social media marketing has always been a harder nut to crack than its business to consumer (B2C) counterpart, and a new study has suggested that marketing departments refusal to embrace new social channels might be one reason why. While more B2B marketers are using social media sites than ever before, Facebook (83 percent), Twitter (80 percent) and LinkedIn (80 percent) are far and away the platforms of choice for the majority of brands, with YouTube (61 percent) and Google+ (39 percent) rounding out the top five.
Whichever way you want to look at it, 2012 was a very big year. The London Olympics, U.S. president election, Hurricane Sandy, Euro 2012 and the Super Bowl dominated news reportage worldwide. Of course, these events also trended globally on Twitter, which has quickly positioned itself as the online water cooler. So what else were we talking about in 2012?
If Scrooge is visited by the ghosts of Christmas Past, Present, & Future, he will likely be shown 3 scenarios that highlight the way he wastes every Christmas – Tweeting his brains out. So don’t feel so bad if you spend your holidays with the ol’ 140 Characters, on Twitter. You’re not the only one… If you are lonely; or, if your family is intolerable; or if you are a Twitter junkie, we have created a list of 6 ways to make your holiday experience on Twitter more fantastic.
Did you know that while the film industry’s annual ticket sales have declined almost every year since 2002, gross annual revenue has doubled over that same period? If fewer people are going to see the latest movies, how has the industry avoided a complete and total collapse? Two words: social media.
New Year’s is the best time of year to check in with yourself for a little annual health appraisal. Eyesight any worse? Exercising frequently? Avoiding those carbs? Addicted to Twitter? Weaning yourself off from Twitter, if your obsession with it is becoming unhealthy, is no small feat. But we’re here to help stage an intervention.
2012 was a huge year for social media innovation, not least for advances made on Twitter. The past year saw the introduction of Twitter photo filters, brand new Twitter profiles including the platform’s first-ever cover photos, significantTwitter mobile app updates and more. One cool Twitter tweak to look forward to in 2013? Increasingly, Twitter users will have the ability to order or deliver food or drink via tweet.
President Barack Obama is generally accepted as the individual person with the most online swing, and a recent poll supported that view, with 50 percent of respondents rating the President as the most influential person in social media, ahead of Justin Bieber (38 percent) and Lady Gaga (35 percent). But even the President’s numbers pale into comparison to the people closest to us, with 95 percent of respondents citing friends as their most trusted social influencers.
2012 will be remembered as a mixed year for Facebook, with superior marketing functionality, an increased mobile presence and the social network’s triumphant march to one billion active users contrasting somewhat with a widely-criticised (andunderperforming) IPO, big brand abandonment andcontinuing privacy issues. But one area where Facebook still dominates all the other social networks combined is its placement as the de facto sharing tool for users who want to talk about products, which is very good news for Mark Zuckerberg et al going into 2013.
Now you can have your Twitter, and wear it too. One of the coolest technology trends of 2012 was Twitter fashion: dresses, shoes and more that infused Twitter tech into wearable merchandise. Here are a few of our favorites.
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(Twitter image via Shutterstock.)