Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes the best of social media 2013, how to turn Twitter into your own personal TV show, 6 tips for shorter tweets, 13 amazing social media stats from 2013 and a look at social media and the rise of the millennials.
Here are our top 10 Twitter stories of the week.
What are your highlights of the social media scene, circa 2013? It’s been one heck of a year. Back in January Twitter introduced Vine to the world, which has gone from strength-to-strength. February saw a huge bump in hashtags used on Superbowl ads, and in March the University of Florida offered the first graduate social masters program.
Here’s something for the “ooooh, so cool” files: a new personalized TV service called Stevie will create a TV channel based on your Twitter timeline.
Twitter has few absolute rules but one of them is hard and fast: everybody is restricted to a limit of 140 characters per tweet. This takes some getting used to at first, but once you become a regular user Twitter’s character limit will actually make you a better, more efficient writer.
Did you know that there are now more than 230 million active users on Twitter? What if I told you that a branded Vine video is four times more likely to be seen than a regular branded video, that 95 percent of Facebook users log into their accounts daily or that Pinterest has a 41 percent share of referral traffic to e-commerce websites?
Did you know that 56 percent of millennials – aka, Generation Y – won’t accept jobs from firms that prohibit the use of social media in the office, and that more than eight in ten say that user generated content on company websites at least somewhat influences what they buy?
It’s inarguably the age of the image on social media. Posts on any network perform better when accompanied by a visual, and some of the most popular social media platforms – Instagram, Pinterest – are devoted entirely to photos.
What’s your digital marketing highlight of 2013?
Ever feel insecure about the number of Twitter followers you have? Research from Jon Bruner, a data journalist at O’Reilly Radar, recently found that the median Twitter account has only one follower, reports The Atlantic.
Social media has revolutionised the world but it’s also exposed all of us who participate to be more easily tracked online – for many, our personal information is often just a click or a search query away.
Did you know that 50 percent of technology companies have acquired a customer through Twitter? What if I told you that there was a 355 percent growth of social spam on a typical social media account in the first half of 2013, that the average lifespan of a post on Pinterest is one week or that 5 Vines are now tweeted each and every second?
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(Twitter image via Shutterstock.)