Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes 30 digital marketing statistics you can’t afford to ignore, a study that analyses how brands are using Twitter, news that 70 percent of marketers are spending more on social media in 2013, 20 amazing Twitter statistics and a look at the international social media landscape.
Here are our top 10 Twitter stories of the week.
Did you know that blog posts of 1500 words or more receive, on average, 68.1 percent more tweets and 22.6 percent more Likes than shorter posts? Conversely, 85 percent of people would rather provide an email address to download an ebook instead of “paying” with a tweet.
Did you know that 97 percent of top brands are using Twitter in 2013, compared to just 62 percent in 2011? Last week we looked at data from Brandwatch that surveyed more than 250 leading brands in the U.S. and UK, discovering that two-thirds had multiple accounts on Twitter, more than half (57 percent) had switched the tools they used to tweet in the last year and that firms in the States tweeted significantly more than their counterparts across the Atlantic.
How has your social media marketing worked out for you in 2013? Are you planning to increase your spend this year? If your answer was “yes”, you’re not alone. Almost three-quarters (70 percent) of brand marketers surveyed by CMO Council andVizu earlier this year said that they planned to spend more on their social media marketing in 2013, with mobile (69 percent) and video marketing (64 percent) also high on their budgetary checklist.
Earlier this year, Twitter celebrated its seventh birthday. Yep. On March 21st, 2006, Twitter was launched (it opened its doors to the public a few months later) and never looked back. Less than a decade later, hundreds of millions of users send billions of tweets around the world, and Twitter has established itself as an increasingly important platform – and source – for breaking news and information.
Did you know that there are now 2.4 billion internet users around the world? This figure has almost doubled in the past half-decade, with social platforms such as Twitter and Facebook both reaping the benefits, and contributing significantly to this overall growth. However, while India, Indonesia and China have all seen a tremendous increase in social media users over the past year, it isn’t necessarily where you’d expect.
How has social media impacted holiday shopping? Crowdtap polled 1,400 male and female shoppers to establish what influences their purchase decisions, and discovered that almost two-thirds (64.8 percent) use platforms such as Facebook, Twitter and Pinterest to find the perfect gift, and 67 percent went on to purchase an item that they discovered on social media.
Twitter launched the hashtag into modern social consciousness, with the construction now used on Facebook, Google+, Vine, and Pinterest, and considered a natural part of everyday discourse. In fact, 75% of people on social media use hashtags. But how, as a digital marketer, social advertiser, or community manager, do you decide what hashtag to use to power your Twitter campaign?
What do you think of when you think of Instagram? Yep. Selfies. Instagram users love to take pictures of themselves. Indeed, I read a statistic recently that said that of the 16 billion photos that have now been shared on Instagram, 15,999,999,999 are selfies. And the other? Too blurred to make out, but it looked like a duck face. So, here’s another stat that might surprise you: more selfies are shared on Twitter than on Instagram. And, believe it or not, more selfies are shared on Facebook than every other social network combined.
Infographics are content marketing stars, drumming up social media buzz and site visits like few other pieces of content can. In the infographic below (meta!), Avalancheillustrates 10 rules to making infographics cool, effective, and viral.
Back on April 20, 2007, then U.S. Senator Barack Obama sent his first-ever tweet. A little over six months later, he was elected president. Of course, it took a little more work than that simple (and, with hindsight, somewhat cock-eyed) tweet, but Obama’s savvy use of social networks to spur interest in his run for the U.S. presidency was absolutely a pivotal part of his campaign, and in the last five years social media has become a key component of the political messaging system, playing an important role in everything from defusing riots, forecasting elections and emergency response.
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(Twitter image via Shutterstock.)