Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes 13 social media marketing trends for 2013, the 5 types of social follower that every business needs, a visual that queries if social media is the future of customer service, the latest social media statistics, facts and figures for 2012 and a look at the future of email.
Here are our top 10 Twitter stories of the week.
How will social media marketing evolve in 2013? What about the platforms themselves? Perhaps Twitter will further position itself into becoming the newsroom of the future. Will Facebook shift its focus from paid ads to paid content, and make that long-awaited move into search? Possibly Pinterest will prove it has the legs to become the key player in social shopping. Or maybe, just maybe, somebody will have good things to say about Google+ (who doesn’t actually work at Google).
When you’re a brand establishing yourself on social platforms such as Twitter and Facebook, in the very early days you’re usually less concerned about who is following you, and more about how many. It’s superficial, of course, but large numbers of followers on Twitter and Likes on your Facebook Page do have provide a level of social proof that makes you more attractive to new followers, and new Likes – when someone sees that you’re already popular, they’re far more likely to make the leap and get on board themselves.
Brand pages and profiles on platforms such as Twitter and Facebook have become enormously valuable for businesses looking to market products and services, raise awareness, boost website footfall and drive sales, but the two-way nature of social media has also meant that these channels are increasingly being used by consumers for customer support.
How would the top social networks rate if they were listed in a high school yearbook? This infographic from Wix has a wealth of (admittedly often disparaging) social media statistics, facts and figures from Facebook, Twitter, Google+, YouTube, LinkedIn, Instagram, Foursquare, Yelp and Myspace.
In less than a decade social media has rapid integrated itself into almost all aspects of our everyday personal and professional lives and, certainly for the younger generation, it’s very difficult to imagine a world without Twitter, Facebook and the other major social platforms. But what about email? What’s the future of that tried and tested stalwart of the digital age? Has it seen its best days?
Brands place a high value on social media. A 2012 studyrevealed that 83 percent of marketers believe that social media is important for their business, and more than nine in ten (92 percent) spend six or more hours online each week maintaining their presence on these channels. But what are the benefits of using platforms such as Twitter, Facebook and YouTube as part of your organisation’s digital strategy, and where do marketers plan to increase their time and budgetary spend in the future?
If your brand or business uses a professional public relations (PR) team, you’ll likely have noticed that the emergence of social media made two things happen: PR companies started to worry that platforms such as Twitter and Facebook were going to put them out of a job and, in response to this, the majority of PR firms cleverly rebranded themselves as social media agencies (or at the minimum offered it as a key service) seemingly overnight.
The mass adoption of social media and smartphones over the past few years has meant that traditional outlets such as television, radio and even websites no longer retain a monopoly on how we consume brand content.
Social media has been a marketing boon for many brands across almost every industry, but simply setting up a Twitter profile or Facebook Page doesn’t guarantee any kind of success. You have to do the work, and you have to do the time.
A new survey suggests that social media users who see brand advertisement on Twitter and Facebook might actually become more negative towards those brands.
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