Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes a recipe on how to make a Twitter cake, social media’s role in the psychology of sharing, 10 huge social media mistakes from brands, the latest digital marketing trends and a visual that looks at the state of content marketing in 2014.
Here are our top 10 Twitter stories of the week.
Mmmm…tweets. Food and social media are no strangers (think about all of the “look what I had for lunch!” tweets in the early days of Twitter), but actually making food in the shape of social networks takes the relationship one step further.
Did you know that 90 percent of content on Twitter is generated by just 2 percent of its users? And the rest? It’s all retweets and pass-alongs, with 94 percent of us sharing content on social media to increase value and drive entertainment.
Social media was tremendously beneficial for the marketing strategy of businesses of all shapes and sizes in 2013 but, for some brands, last year will be memorable for all the wrong reasons.
What’s your digital marketing strategy for 2014? It can pay to follow the trends. This year, expect a continued interest in content marketing, which is tipped to be even more significant than it was in 2013. Social media and SEO should get further into bed together over the next 12 months, with images likely to be instrumental for success.
Did you know that 1 in 3 business to consumer (B2C) and 1 in 5 business to business (B2B) marketers have generated revenue from social media?
Did you know that social media is the number one tactic of content marketers, favoured by almost nine in ten (87 percent)?
Did you know that that 70 percent of consumers trust recommendations from their friends?
All teenagers use social media in the exact same way, surely? I mean, it’s all LOLs, YOLOs and WTFs, irrespective of the platform or who they’re connecting with. Right? Maybe not, according to new research, which has found that older teens use different social channels to connect with different people. The survey also concluded that Facebook has faded in importance for most teens because it’s become the place where they have to connect with their parents. The horror.
If all you do on Twitter is send tweets and retweet, you’re missing out on a significant – and very useful – aspect of the network: favoriting. The favorite button is not Twitter’s most popular feature, and it doesn’t get as much press as retweeting. But it’s growing in popularity, as more users figure out ways to make favorites work for them. We’ve written before about how to use favorites, but since these little yellow stars pack quite a powerful punch, we’ve rounded up five more ways to use favorites, as recommended by real Twitter power users.
The popularity of hashtags has grown tremendously since Twitter integrated the social conversation trackers in 2009. Used largely to differentiate and define discussion online, they have taken on new meanings in the world of social media marketing and advertising. In the world of television, hashtags have become vital tools for engaging fans new and old. While some hashtags succeed in engaging viewers and building audiences, others fail.
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(Twitter image via Shutterstock.)