Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes some amazing social media statistics from Facebook, Twitter, Pinterest and Google+, 10 simple Twitter tips that guarantee more retweets, a study that addresses how B2B marketers are using social media for content marketing, why social, mobile and content are 2013’s top marketing trio and a visual that looks at what makes a successful social media campaign.
Here are our top 10 Twitter stories of the week.
Would you like to become a social media marketer? You know, so you can actually use Twitter and Facebook – proactively – at work? Sure you would. But you have to memorise a few key stats, first. For example, did you know that the U.S. is the top country on Twitter, and that 34 percent of marketers have generated leads using the micro-blogging social network?
Retweets are the backbone of the Twitter network. Thanks to the ripple effect, a retweet allows any user’s message to be seen by any and everybody – theoretically at least, your single tweet could reach 140+ million people. This isn’t hyperbole – it’s a literal statement. All those interlocking micro-communities mean that everyone is connected to everybody else. But, it takes effort. You can’t just put any old garbage out there and expect your network to lap it up. You need to do the work.
The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America report presented by the Content Marketing Institute and Marketing Profs confirms that more B2B marketers are using social media sites than ever before. Keep reading for specific stats.
2013 is on track to post one of the biggest growth spurts in digital marketing that we’ve ever seen. There are now more than one billion smartphone users around the world and social, mobile and content marketing have revolutionised the way that brands attract, engage with and convert fans into customers – and how consumers demand more in return.
Social media is getting bigger and bigger and shows absolutely no signs of slowing down. Collectively, the top six social networks – Facebook, Twitter, Google+, LinkedIn, Instagram and Pinterest – have hundreds of millions of active users. Which means that not only do brands also need to be active on one or more of these platforms, but that they must ensure that what they’re doing, in the business of social media engagement, brand awareness and customer support, works – and that it works well.
For many years now, two things have been constants in the world of social media. One, women are more active users of social networking sites and platforms than men. And two, Facebook and Twitter are the two most popular social channels – always in that order – for both sexes. Well, part of this is still true – there are more female participants of all the major social media sites in the U.S. than men with just one, obvious exception, and that’s LinkedIn. But as for Facebook vs Twitter? Increasingly, the data is suggesting that it’s Google+ that is actually the second most-popular social network in the USA, and Twitter ranks fourth overall amongst that key female demographic.
Not all tweets are created equal. Celebrities are often paid up to six figures to send a single sponsored message. The Huffington Post put together a breakdown of how much exactly 18 different celebrities get paid to tweet.
A group of researchers at IBM’s Almaden Research Centre in San Jose, California, can interpret your personality just based on 50 of your tweets. Skeptical? Read on.
So you’re thinking about joining Twitter, or maybe you’ve just signed up? Congratulations! You’re going to have a lot of fun. Now what? The Newcomers Guide To Twitter is a ten-part series of introductory lessons, tips and suggestions for people using Twitter for the first time. Please share these articles with your friends, family, colleagues and anyone you know who is struggling to “get Twitter”.
When Vine was first announced in late January, the initial reaction was lukewarm and filled with uncertainty about what it would mean for marketers and brands as they attempted to weave to the videos into their social marketing mix. But time has shown the tool can provide a good change of pace and be an effective engagement tactic for any brand.
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(Twitter image via Shutterstock.)