Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes a look at what happens in the world of social media every 24 hours, a brief history of social media (1969-2012), new assistance from Twitter for when you’re composing a tweet with a hashtag, a look at the anatomy of a tweet and a study that reveals how Twitter is helping to change written language… even if Twitter users are the worst spellers in social networking.
Here are our top 10 Twitter stories of the week.
In less than a decade social media has revolutionised the world and empowered each of us with the ability to liaise with billions of like-minded users around the planet. Indeed, some 40 percent of the global population now engages in social networking, and that number is growing all the time. Which, of course, adds up to an awful lot of activity. Over the course of a year, or even a month, the numbers are staggering. But even when you break all that data down to just one, single day, it will still blow your mind.
What’s your first memory of social media? Twitter, perhaps? Or maybe Facebook? If you’re of a certain age, you’ll likely remember when MySpace was very much numero uno amongst all social platforms. Roll the years back a little further, and you could have been one of the (relatively) few who were amongst the pioneers of modern social networking on Friendster.
As noted by Livefyre’s Lead Social Strategist Nick Cicero, Twitter seems to be offering suggested hashtags as you compose a tweet.
What’s in a tweet? Quite a lot, actually, and certainly more than “just” 140 characters (or less). Each tweet that is published on Twitter – and more than one billionare now sent every 2-3 days on the popular micro-blogging platform – is made up of a number of different elements, called metadata, only some of which are visible on the surface.
Twitter users are the least literate internet users in social networking, reveals a new study from Brandwatch and mycleveragency. However, while users of Twitter are prone to misspelling words and leaving out punctuation altogether, certainly more than their counterparts on Facebook and Google+, they’re also part of an evolution in English language that is re-shaping how we communicate online.
How often do you log into Twitter? If you’re anything like more than three-quarters of other Twitter users, you’ll be accessing the micro-blogging social network at least once each day. This level of activity places Twitter top amongst all social networks alongside Facebook (both have 76 percent of users logging in once or more each day), and ahead of Instagram (70 percent), Snapchat (67 percent) and YouTube (66 percent).
Twitter has confirmed it is testing a tool to automatically translate tweets using Microsoft’s Bing search engine. Here’s what the functionality, currently available for only select users, looks like.
Did you know that a recent study revealed that almost four-in-five customers believe that social media will be the next tier of customer service. Moreover, 48 percent now expect brands to provide customer service on social networks, and close to nine-in-ten (88 percent) are less likely to buy from companies who leave social media complaints unanswered.
A new study by Andrew T. Stephen, marketing professor at the University of Pittsburgh, and Olivier Toubia, business professor at Columbia, predicts that as Twitter continues to mature, more people will be consuming content on the platform rather than producing it. Twitter, the study has it, will become “a prime vehicle” for advertising, moving away from being a content production tool.
Yesterday Twitter published changes that have been made to their Developer Rules Of The Road, which outlines best policies, practices and philosophy for third party development and innovation on the Twitter platform. One very notable update: automated following or bulk following through third-party apps is now prohibited.
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(Twitter image via Shutterstock.)