This Week On Twitter: Tweeting Legal, Social Media At Work & Twitter As A Marketing Platform

Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes how more than half of Twitter users do not consider the legal implications of their tweets, how restricting social media at work affects productivity, how marketers are using social media to generate leads, Twitter’s success amongst Fortune 500 companies and how to have a private chat on Twitter. Here are our top 10 Twitter stories of the week: 1. 52 Percent Of Twitter Users Do Not Consider Legal Implications Of Their Tweets [STUDY] Did you know you stand the chance of being sued for what you tweet? Don’t let this scare you away from the network altogether, but do understand that there are implications beyond simply getting retweets when you post something to Twitter. 2. “No Tweeting!” How Restricting Social Media At Work Affects Productivity [INFOGRAPHIC] Does your workplace allow tweeting? Or has your boss blocked access to Twitter, Facebook, and the other social networks thought to utterly decimate worker productivity? This infographic from Socialcast takes a look at the state of social media access policies at various workplaces, and how that impacts employee productivity. 3. 34% Of Marketers Have Generated Leads Using Twitter [INFOGRAPHIC] Social media channels such as Twitter, Facebook and LinkedIn are rapidly changing the ways that businesses and marketers generate leads and target new customers, but it’s important to remember that these tools are still in their infancy and while they are changing the world, we’re not quite there yet. For many brands, ‘old-fashioned’ and proven online lead generating tools such as search engine optimization (SEO) and pay per click (PPC) still dominate their marketing. Social media is making a dent, but how big is it? 4. 62 Percent Of Fortune 500s Have A Twitter Account [STUDY] For the fourth year in a row, the Center for Marketing Research at the University of Massachusetts Dartmouth has conducted an extensive study of how Fortune 500s use social media. In 2011, Twitter use among the big names in business rose 2 percent over 2010 to 62 percent of all Fortune 500s. But just how effectively are they tweeting? 5. Have A Private Twitter Chat Just By Typing “!b” With more than a billion messages being tweeted every week, Twitter is the place to be if you want in on the conversation – any conversation. But with all of that chatter, it can be hard to focus in on one or two people you’re interested in having a real conversation with. That’s where !blether comes in. 6. Twitter, Facebook, LinkedIn: Social Networking Security And Privacy [INFOGRAPHIC] As social networking sites such as Twitter, Facebook and LinkedIn become an increasingly important part of all of our lives, the information that we choose to share on these channels becomes exponentially significant and ‘risky’, inasmuch as what and how often we choose to share the things we are doing with the rest of the world. Barracuda Labs surveyed people from 21 countries about their social networking habits and attitudes towards online privacy and security. 7. Twitter, Facebook, LinkedIn – Tips On Protecting Your Digital Reputation [INFOGRAPHIC] It’s never been more important to ensure that your presence on social media channels such as Twitter, Facebook and LinkedIn is as professional as possible. And it’s not just social – search engines, blogs and other websites also leave an easily trackable digital paper trail of both you and your brand. 8. Twitter, Facebook, Google+ Or LinkedIn – Where Should You Post Your Status Update? [INFOGRAPHIC] As the growth of social media continues to expand, so do the number of social platforms available for us all to use. Twitter, Facebook, LinkedIn, Foursquare and still wet-behind-the-ears Google+ each offer unique features and opportunities for brands and users alike, and it’s becoming increasingly troublesome to decide on the best place to post that all-important status update. 9. Why You Can’t Compare Twitter Ads With Facebook Ads… Yet Although it’s tempting to look at Twitter and Facebook, slap on the label of “social media” and think of ads on both networks as the same, that attitude is far too restrictive for both networks. Facebook offers opportunities that Twitter does not, and vice versa. The ad products on Facebook are more mature, targeted differently and appear contextually differently within the site. So if your company is looking at Twitter and Facebook ads as one and the same, here are some distinctions to help you tease out the differences and see a bigger bang for your marketing bucks. 10. Twitter Launches “Twitter Stories” To Highlight How One Tweet Can Have A Big Impact Twitter has launched a new initiative called “Twitter Stories”, intended to show the world just how powerful a single tweet can be. The company is highlighting the heartwarming stories of individuals using Twitter to change their lives and the lives of those around them. Also this week: A linguistics professor has discovered that the average word length in a tweet is longer than in Shakespeare Does using Twitter compromise the security of your home? The NBA fined Miami Heat owner Micky Arison $500,000 for tweeting about the lockout James Bond now has an official Twitter account The CIA monitors up to 5 million international tweets every day Did you know we have a newsletter? Sign-up to receive a daily digest of all things Twitter, sent straight to your inbox. Click here to sign up for the AllTwitter Newsletter.

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This Week On Twitter: Tweeting Legal, Social Media At Work & Twitter As A Marketing Platform

Shea Bennett

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Shea Bennett