Top 10 Media Publishers of December 2015: Playboy Ends Year on High Note

In December, U.S. media publishers accounted for 1.5 billion total social actions (likes, comments, shares, retweets, dislikes).

In December, U.S. media publishers accounted for 1.5 billion total social actions (likes, comments, shares, retweets, dislikes), with 728 million from Instagram, 667 million actions from Facebook, 52 million from Twitter, and 17 million from YouTube (excluding views).

The media publishing industry represents 22 percent of all actions taken on content published by U.S. brands in December. Total actions for the media publishing industry grew 6 percent compared to November 2015, due to a 6 percent increase on Instagram and Facebook, a 3 percent increase on Twitter and a 29 percent increase on YouTube.

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