Time Inc. Partners With Getty Images for the New Life.com

Life Magazine has been reborn on the Web. Life.com will be a joint venture between Time Inc. and Getty Images Inc., pairing both companies' 7 million strong photo collections to create a comprehensive online photo experience. Some photos date back to the 1850s. 3,000 new Getty photos will be added daily. Life began its life as a general interest magazine in 1883. It was purchased by Henry Luce in 1936 and transformed into a glossy with a strong emphasis on photojournalism. It appeared weekly until 1972, occasionally until 1978, monthly until 2000; returned as a newspaper supplement in 2004 before ceasing publication entirely in 2007. "Whatever you want to look at, whether it happened an hour ago, a century ago, or any time in between, you'll be able to find it quickly, easily, and for free, says CEO Andrew Blau in a press release. "LIFE.com's mission is to allow you to explore your world through the world's greatest images." New York, NY March 31, 2009 - LIFE.com launches today, inviting consumers to "see your world" in a way never before possible. The new Web site is a joint venture between Time Inc. and Getty Images Inc., pairing both companies' expansive photo collections to create the most comprehensive photo experience available online. The curated site features both rarely seen and iconic photos from the 1850s through today. The photos are presented with descriptions and categorizations to give users an in-depth photo viewing experience, where they can not only view, but also rate, share and link to images in this expansive collection. "Whatever you want to look at, whether it happened an hour ago, a century ago, or any time in between, you'll be able to find it quickly, easily, and for free. LIFE.com's mission is to allow you to explore your world through the world's greatest images," said Andrew Blau, CEO of LIFE.com. "Getty Images is always looking for ways to advance imagery and make it even more accessible," said Jonathan Klein, co-founder and CEO of Getty Images. "By combining the two best known brands in photography - the classic and seldom-seen photos from LIFE with Getty ImagesÃ¢â‚¬â„¢ award-winning photography - we have created an unsurpassed online photo experience for consumers." Beginning today, LIFE.com will provide users with access to more than seven million photos from the LIFE and Getty Images archives, with approximately 3,000 new photos from Getty Images added daily. The site's dynamic, user-friendly interface will make it easy for consumers to find photos from Getty Images' comprehensive archival and current collections and LIFE's extensive photo archive, including photos from as early as the 1850s, the vast majority of which were never published in the pages of the magazine. The site will also offer photo galleries, including news, celebrity, sports, travel and animals; the most relevant and timely photos will be featured daily. Additionally, celebrity curators will create galleries that feature their favorite photos of a particular subject or theme. The site launches with Ellen DeGeneres as the first celebrity curator. Her gallery features some of her favorite dog photos and commentary. The site was designed with Getty Images' industry-leading search technology, making it easy-to-use and navigate. Users can search for photos by topic, time period, interest and by photographer and purchase framed prints from the millions of photos available at LIFE.com. Ã¢â‚¬Å“The LIFE.com tagline, Ã¢â‚¬ËœSee your world,Ã¢â‚¬â„¢ demonstrates the access consumers have to the photos that have shaped their lives. From photos of newsmakers and heroes who have made a profound impact on our lives, to classic Hollywood and celebrity images that have shaped our culture, this expansive photo collection gives the public seven million new ways to see their world,Ã¢â‚¬Â said Bill Shapiro, LIFE.com Editor. Shortly, users will also be able to publish their own books and magazines, view photos through an interactive map of the world, and create timelines of their lifeÃ¢â‚¬â„¢s milestones through images across news, events and pop culture.

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Time Inc. Partners With Getty Images for the New Life.com

Chris Ariens

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