Raymond James & Associates Analyst Aaron Kessler said he sees mobile advertising boosting the social network’s stock to $37 per share within 12 months, adding that the company was showing improvement in advertising, and Facebook Exchange was “gaining some traction,” and saying:
I think in the near term, there is going to be upside to first-quarter estimates here. I think a few things are going on. We think mobile will be strong in the quarter.
Mike Murphy of Rosecliff Capital added:
I think Facebook is completely underloved. I think if we get a positive surprise to the upside as they’re looking for, you’re going to see the stock break above $30 quickly.
Some of the data we’ve seen suggests pretty good interaction with mobile advertising on Facebook.
Readers: What are your thoughts on Facebook stock?
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