WALL STREET: Three Analysts Tout Facebook

By David Cohen 

Facebook was on the receiving end of some Wall Street praise Friday, as three analysts said positive things about the social network on CNBC’s “Fast Money.”

Raymond James & Associates Analyst Aaron Kessler said he sees mobile advertising boosting the social network’s stock to $37 per share within 12 months, adding that the company was showing improvement in advertising, and Facebook Exchange was “gaining some traction,” and saying:

I think in the near term, there is going to be upside to first-quarter estimates here. I think a few things are going on. We think mobile will be strong in the quarter.

Mike Murphy of Rosecliff Capital added:

I think Facebook is completely underloved. I think if we get a positive surprise to the upside as they’re looking for, you’re going to see the stock break above $30 quickly.

And OptionMonster’s Pete Najarian feels that the mobile advertising success of companies like eBay and Expedia bodes well for Facebook, saying:

Some of the data we’ve seen suggests pretty good interaction with mobile advertising on Facebook.

Readers: What are your thoughts on Facebook stock?

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