The new Universal Price Alerts feature on Glimpse will send automatic price-alert emails to users when any product they have liked, on any website that features the Facebook like button, goes on sale or is discounted in other ways.
TheFind said some 5.6 million products across the Web have been liked by Facebook users, compared with around 2 million at the end of 2011, adding that 70 percent of ecommerce sites offer the Facebook like button at the product level.
CEO Siva Kumar added:
The potential for Facebook as a growth engine in ecommerce cannot be overstated. Today, there are literally billions of dollars floating around in the affiliate marketing pool, with just about every penny being addressable via Facebook. What’s been missing is a way to leverage the existing investments that brands and stores have made in the like button, along with an easy way for Facebook to connect shoppers with the products, stores, and brands they already love. Obviously, we believe Glimpse offers that solution.
The like button is now a universal tool for bookmarking merchandise that people are interested in or considering, even if they’re not in a position to buy it today.
Readers: Would you find an app like Glimpse to be a helpful online shopping aid?