2011: The Year in Facebook Advertising

Facebook made considerable progress with its new Sponsored Story ad units and implemented a number of changes that helped both small businesses and large agencies advertise on the platform this year.

Sponsored Stories

The company introduced Sponsored Stories in January. It eventually inserted them into the canvas app and News Feed tickers before announcing that next year this type of ad will be included in the main News Feed. We suspect this will be Facebook’s entry into mobile advertising, though the company has not confirmed this.

Ad

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in