The World Map of Social Networks

By Neil Vidyarthi 

Vincenzo Cosenza of Vincos Blog has released the June 2012 edition of his World Map of Social Networks. He looks at Alexa and Google Trends traffic data to determine the global use of social networks and maps it out over a map of the world. Unsurprisingly, the world has been getting a whole lot more blue – for Facebook. Only Russia and China have not been gobbled up by widespread Facebook use so far, but how long can they hold out?

The map tells the story even at a glance, but there are a whole lot of statistics to go along with it. Here are a few from Vinco’s blog.

  • Europe is the largest continent on Facebook with 232 million users, North America has 222 million, Asia 219 million users (Facebook Ads Platform).
  • In China, QZone claims 560 million users, followed by Tencent Weibo (337 million) then Sina Weibo (334 million)

Below is the animated map that shows the progression of world social networks over the last 4 years. The spread is surprising.