The Penguincubator: The Future of Books Circa 1935
Publishing Perspectives ran an interesting essay by James Bridle the other day about the publisher Allen Lane, who, in 1934, brought the paperback to the masses. Additionally, he invented the machine you see above, called the Penguincubator, a vending machine for paperback books.
Here’s an excerpt: In the Penguincubator we see several desires converge: affordable books, non-traditional distribution, awareness of context, and a quiet radicalism. And it’s not a huge leap of the imagination to see how these apply now.
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