The Lives of Three Dying Playfish Games
Late last month, Playfish announced on its forums that due to poor performance in Pirates Ahoy, Poker Rivals and Gangster City, the developer would be taking the titles offline on Tuesday, June 7, 2011. A study of these three games’ life cycles characterizes the challenges of killing off a social game built into a larger developer ecosystem.
Note: Lifetime data was collected from our application and social game traffic tracking service, AppData. To view these numbers for yourself or any traffic information beyond the current 30-day period, sign up for AppData
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