Today Tapjoy has hit a major landmark of attaining over 10,000 apps in its network through its latest partnerships with OMGPOP and Moblyng among others. This milestone is significant because it shows that there are at least that many freemium based apps utilizing virtual currency to monetize their apps. More after the jump.
Apart from virtual currency based monetization offerings on Android, Tapjoy is still making strides on iOS by offering monetization solutions to publishers through videos, and high-quality CPA offers. Some of the recent partners in addition to OMGPOP and Moblyng include Craneballs Studios, Game Circus and Spry Fox. If you don’t already know, Tapjoy’s solution can be plugged into apps so that consumers can earn in-app virtual goods or currency in exchange for completing various tasks from Tapjoy’s platform.
“Free-to-play titles are driving user experience and engagement in mobile, and we are honored to partner with so many of the best and fastest growing developers leading this charge,” said Mihir Shah, president and CEO of Tapjoy. “Our developers tell us that nearly one-third of their total revenue comes from our platform, which speaks to the tremendous consumer demand for easy-to-use and 100% trustworthy alternative payment options like ours.”
Tapjoy is apparently delivering over 1.5 million ad completions everyday for app developers and brand advertisers and its partners are happy with the results. OMGPOP’s latest title Puppy World on iOS, which has garnered over 1M downloads, plugged in Tapjoy’s ad platform and is seeing great success. They plan on continuing using Tapjoy as they expand to Android. Craneballs Studios’ free-to-play title Overkill has also integrated Tapjoy’s ad platform, a choice the company made after evaluating various other solutions on the market.
“Tapjoy is a true partner in every sense of the word,” said Mike Wagner, owner of Game Circus, developers of hit mobile games such as Coin Dozer, Cookie Dozer and Prize Claw, which was voted one of the top free mobile games in July by AOL’s Games Blog. “Not only does their monetization platform generate incremental revenue that is critical to our freemium strategy, but their distribution channel – and especially their innovative engagement ad units on Android – delivers extremely high-value new users at remarkable scale.”
Having raised $21M in January, Tapjoy’s solutions remain one of the most popular in the community despite encountering an Apple-induced gauntlet against incentivized installs. In March Tapjoy announced a fund for developers that would pour resources and capital into pre-launch games to expose them to Tapjoy’s network of over 100M social mobile gamers.