TabTale Acquires Granny Tap Developer Level Bit

By Brandy Shaul Comment

Granny Tap

Israeli children’s app publisher, TabTale, has announced its acquisition of Serbian computer and mobile game development studio, Level Bit. The team of 10 employees is responsible for mobile titles including Rise to Fame and Granny Tap, and will help grow TabTale’s separate publishing label, Crazy Labs, which releases games for an older audience.

TabTale already has a catalog of more than 300 mobile games, educational apps and interactive books. The Crazy Labs brand was introduced in early 2014, and is responsible for titles including Airheads Jump and Cheating Tom, among others.

As part of the acquisition, TabTale has also acquired a soon-to-be released project, which is expected to launch in Q2 2015. The game is described as one that “incorporates impressive illustration and animation capabilities,” but further details are under wraps.

TabTale says its apps have over 30 million monthly active users, and have been downloaded over 500 million times. The company is backed by $13.5 million in funding, which has helped it expand into new markets. In May 2014, TabTale announced its acquisition of Hong Kong and China-based developer Coco Play Limited, as part of this global expansion.