Tablet App Market Hits $2.6B: OPA Report

Tablet users spent an estimated $2.6 billion in 2012, up from $1.4 billon in 2011, according to a new report from the Online Publisher’s Association. The report also found that paid apps account for 23 percent of all apps downloaded in the past year, and that 72 percent of tablet users have paid for tablet apps in the past year.

The OPA study reinforces the monetization opportunities on the device. Nearly a quarter of apps downloaded in the past year were paid,” said Pam Horan, president of the Online Publishers Association.

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