Super Bowl XLVII: Beyoncé, Destiny’s Child, Superdome Blackout Join Ravens, 49ers In Terms Of Facebook Mentions

By David Cohen 

The Baltimore Ravens edged the San Francisco 49ers 34-31 Sunday night to win Super Bowl XLVII, and while the Ravens’ victory was the top moment on Facebook during the game, according to the Facebook Data Science Team, the halftime performance by Beyoncé edged out the blackout in the Mercedes-Benz Superdome that delayed play for 34 minutes for second place.

Mentions of Beyoncé’s name were up nearly 49,000 percent by 8:22 p.m. ET, and the surprise appearance by her former Destiny’s Child’s members came in eighth, propelling mentions of Kelly and Michelle each up more than 10,000 percent.

As for the power outage, mentions of “light” on the social network jumped 66,000 percent at around 8:37 p.m.

In the head-coaching battle between the Harbaugh brothers, 49ers Head Coach Jim Harbaugh saw 98 percent more overall mentions than Ravens Head Coach John Harbaugh, and a controversial no-call near the end of the game that hurt the 49ers sent mentions of Jim Harbaugh up 3,300 percent. Mentions of John Harbaugh jumped 13,300 percent in the first few minutes after the lights went out, as the Ravens held a 28-6 lead at that point in the game.

Alicia Keys, who sang the National Anthem, was active on Facebook, posting photos and status updates as the moment drew near.

The top moments of Super Bowl XLVII, according to the Facebook Data Science Team, were:

  1. Ravens win the Super Bowl.
  2. Beyoncé’s halftime performance.
  3. Blackout in the Superdome.
  4. Jacoby Jones’ 108-yard kickoff return for a Ravens touchdown (and Justin Tucker’s extra point).
  5. Joe Flacco’s 56-yard pass to Jones for a Ravens touchdown (and Tucker’s extra point).
  6. Flacco’s 13-yard pass to Anquan Boldin for a Ravens touchdown (and Tucker’s extra point).
  7. Frank Gore’s six-yard run for a 49ers touchdown (and David Akers’ extra point).
  8. Destiny’s Child surprise appearance with Beyoncé during the halftime show.
  9. Ray Lewis’ retirement.
  10. Akers’ 27-yard field goal.

The most-mentioned players Sunday night were:

  1. Lewis
  2. Flacco, who was named this year’s Super Bowl MVP
  3. Colin Kaepernick
  4. Jones
  5. Torrey Smith
  6. Vernon Davis
  7. Michael Crabtree
  8. Boldin
  9. Gore
  10. Akers

And the most-shared terms throughout the game were:

As of 4:20 p.m. ET:

  1. Super Bowl/Super Bowl Sunday/Happy Super Bowl
  2. Game
  3. Ravens/Go Ravens
  4. 49ers/Niners/Go 49ers/Niners
  5. Win
  6. Team
  7. Football
  8. Fan
  9. Let’s Go
  10. Ray Lewis

As of 7:35 p.m.:

  1. Go Ravens
  2. Super Bowl
  3. 49ers/Niners
  4. Watching the Game
  5. Let’s Go
  6. Ray
  7. Commercials
  8. Baltimore
  9. Come On
  10. Doritos

As of 8:15 p.m.:

  1. Beyoncé
  2. Halftime Show
  3. Best Performance
  4. Destiny’s Child
  5. Kelly
  6. Michelle
  7. Killed It
  8. Wardrobe Malfunction
  9. Stage
  10. Second Half

As of 10:20 p.m.:

  1. 49ers
  2. Let’s Go
  3. Come On
  4. We Got a Game
  5. A Farmer
  6. Budweiser
  7. Momentum
  8. Comeback
  9. Clydesdale
  10. Tide
  11. Paul Harvey

As of 11 p.m.:

  1. Ravens
  2. They Won
  3. Team
  4. Next Year
  5. Baltimore
  6. Congrats
  7. Good Game
  8. Close
  9. Season
  10. Baseball

Readers: How often did you post on Facebook during Super Bowl XLVII?