Stung on Facebook and let down by Draw Something, Zynga looks to mobile for future growth
Zynga suffered declines on its Facebook business, according to its Q2 earnings report. Going forward, CEO Mark Pincus says the developer will look to mobile, advertising and male-oriented games for growth potential.
The developer made $332 million in revenue and $302 million in bookings for Q2 2012. That’s up 10 percent for both year-on-year, but down in bookings about 5 percent from its highest-ever bookings rate of $329 million reported in Q1 2012. Zynga lowered its 2012 guidance to reflect both a decline in its Facebook business as a result of changes on that platform and because of mobile game Draw Something performing below expectations.
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