StumbleUpon users are likely unhappy about the company’s decision to shut down some features of the service on October 24. The company reports that they are shutting down groups, photo and HTML blogging, and the ability to select themes. The reason behind the decision is to simplify the service and make it easier for a broader audience to use.
StumbleUpon will continue to allow its users to write reviews and comment. But, they will be without images or HTML. The reviews will be in just plain text. That means no themes or background images. The customizing aspect of designing a review will no longer be available. All former customized reviews will stay on the site, but will be converted to plain text reviews. Soon even the profiles will look the same, plain text (aka white background with black lettering).
With its 15 million users, photo blogging was widely used while others were less popular (groups, themes). The company feels that Tumblr and other services do a better job using resources like themes, photos and HTML blogging. As a matter of fact, StumbleUpon users are already using Twitter, Tumblr, Facebook and other platforms for blogging.
StumbleUpon says it is looking into ways to allow users to export or save their work from their PhotoBlog before it disappears from the platform next month. The company has a dedicated FAQ page to help users sort through the changes on the platform.