STUDY: Facebook Pages’ Organic Reach Is Not Quite Dead

The conventional wisdom about Facebook pages is that organic reach is virtually nonexistent and posts with photos perform the best, but a study by Locowise poked holes in those theories.

More People Share Personal Videos on Facebook Than YouTube, Says StudyThe conventional wisdom about Facebook pages is that organic reach is virtually nonexistent and posts with photos perform the best, but a study by social analytics and reporting firm Locowise poked holes in those theories.

Locowise analyzed 500 pages throughout February, totaling more than 215 million likes and accounting for some 27,000 posts, and it found that:

  • The pages’ average organic reach was approximately 7 percent of total likes, with that figure rising to 11 percent for pages with fewer than 10,000 likes.
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