STUDY: Android Users More Likely To Click Mobile App Ads, iOS Users More Apt to Install
What trends were established in the mobile advertising arena during 2014? Kenshoo, a Facebook Marketing Partner, has the answers in its latest report.
What trends were established in the mobile advertising arena during 2014? Kenshoo, a Facebook Marketing Partner, has the answers in its latest report.
The general trends uncovered by Kenshoo were:
- The volume of application installs kept steady with the growth of category ad spend over the second half of 2014, keeping cost per install relatively stable.
- iOS was the more costly operating system, as impressions, clicks and app installs were all more expensive than on Android.
- Android users were more likely to click on mobile app ads, but iOS users were more likely to install apps after clicking.
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