Study: Facebook Now the Tenth Most Trusted Company in the US


By Eric Eldon Comment

Facebook has taken a lot of heat this past year for perceived privacy problems. But, for the first time, it has been named among the top ten most trusted brands in the US, according to a study by the Ponemon Institute and TRUSTe.

Facebook Rises in the Ranks in Annual Online Privacy Study

Most notably, the company was chastised by the press in February over changes it had made to its terms of service. The terms were unclear, and many people interpreted them to mean Facebook wanted new rights to user data. The company responded to criticism by introducing a multi-stage process where users could provide feedback on the terms before they were finalized.

That effort, among others, has apparently helped Facebook land the number ten spot on the survey, following other web companies including eBay, WebMD and Yahoo.

And in case you’re wondering, here’s a little more about the survey:

The Ponemon Institute and TRUSTe conducted a two-stage survey to gauge the privacy policies and practices of leading consumer brands. First, the companies were rated as “most trusted” in an unaided survey of 6,486 adult-aged U.S. consumers. Second, an expert review panel at the Ponemon Institute judged the companies based on rigorous criteria, including the clarity and readability of privacy statements, notice, access to account information, cookie management, in- and out-of-network data sharing practices, as well as the availability of customer service staff

The Ponemon Institute is a privacy-focused research center. TRUSTe is a privacy services and seal provider.