Study: Brands Finding Social Ads as Effective as Traditional Advertising

Social advertising is growing on nearly every platform — Facebook, Twitter, Pinterest, Snapchat and more — but the biggest knock against paid social has been proving effectiveness.

Social advertising is growing on nearly every platform — Facebook, Twitter, Pinterest, Snapchat and more — but the biggest knock against paid social has been proving effectiveness.

It appears the tide is changing. According to a recent study by IZEA, 52 percent of companies surveyed have a sponsored social budget and they find social ads to be in the top three most effective marketing investments they’ve made.

Ted Murphy, chairman and CEO at IZEA, commented on the study in a press release:

For the second year in a row, Marketers are seeing the value in leveraging Content Creators to reach their target audiences in authentic and original ways. We

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