Payments Startup Stripe Working with Facebook to Deploy Buy Button

By David Cohen 

BuyButton650Facebook’s buy button is one step closer to becoming a reality, as payments startup Stripe confirmed to Re/code that it is working with Facebook on the technology behind the launch of the feature.

A spokesperson from Facebook also told Re/code that Stripe is the sole Facebook payments partner working on the test and eventual implementation of the buy button.

Facebook announced in a July Facebook for Business post that it would begin testing a buy call-to-action button with “a few small and midsized businesses in the U.S.,” saying in the post:

Today we’re beginning to test a new feature to help businesses drive sales through Facebook in News Feed and on pages.

With this feature, people on desktop or mobile can click the “buy” call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook.

We’ve built this feature with privacy in mind, and we have taken steps to help make the payment experience safe and secure. None of the credit- or debit-card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases.

Readers: Would you purchase goods or services via a buy button on Facebook?