Image-based e-commerce and advertising company Stipple today announced that its interactive image tags now work on Facebook, allowing publishers and advertisers to drive engagement and purchases through the News Feed.
Stipple gives users and businesses a way to attach additional content — such as shopping links, YouTube videos, Twitter feeds or more photos — to a single image, which can be embedded across various websites and now social networks like Twitter and Facebook. When users click on a tag, they can see additional information about a photo, watch a video or click to visit another site to buy something or learn more.
Marketers can use Stipple to create more dynamic Facebook posts, which can also be promoted as ads in the feed. Many brands have wanted Facebook to offer more immersive ad experiences, not realizing that it has already been possible to share and promote small Flash applications via page posts. Stipple can make it easier for pages to start using this strategy.
Stipple images are posted to Facebook as SWF files, so they appear with a play button like a video would. When users click play, the image loads including all of the tags a publisher has attached. On mobile devices where Flash isn’t supported, tapping a Stipple image takes users to another page within the Facebook app where it loads in a format that does work.
A benefit for publishers is that when they update their tags from the Stipple dashboard, changes will be made automatically to all versions of an image, whether it’s on another website or within a tweet or Facebook post. This allows businesses to update their pricing or share more current information within the same post over time. From the dashboard, users can also track the interactions that occur within their images and where their images are shared by others.
People, Sony Pictures, Forever 21 and the Washington Post are among the companies already using Stipple. For an example of Stipple in action, hover over the photo in this embedded tweet.
— Stipple (@Stipple) January 22, 2013