Star Wars: The Force Awakens Drives Installs of Star Wars Apps

By Brandy Shaul Comment


AppsFlyer, a Facebook Marketing Partner and Twitter Official Partner, has released new data measuring the impact of the release of Star Wars: The Force Awakens in theaters on downloads of Star Wars-themed apps on iOS and Android.

The company analyzed over one million app installs in the U.S. across 15 Star Wars-branded mobile apps on iOS and Android, and found organic install activity began climbing on the film’s release day, December 18. Since then, there has been a 3.5x increase in app installs for these Star Wars-themed apps, as users independently downloaded this content.

The boost was higher on iOS, which saw app installs increase 5x, as compared to a 2x increase on Android.

AppsFlyer Star Wars

AppsFlyer found marketing also had an impact on Star Wars related app installs. Since December 15, there has been an 8x increase in ‘non-organic conversion rates’ across iOS and Android. Here, conversion rate is defined as ‘click-to-install,’ with the figure being compared to the first two weeks in December.

Again, the boost was higher on iOS, which saw conversion rates increase 11x ahead of the film’s release, while Android conversion rates increased by six times.

Readers: Have you downloaded any Star Wars-themed apps this month?