Spielberg and J.J. Abrams Super 8 – Twitter’s First Sneak Preview

By Kenna McHugh Comment

Spielberg and J.J. Abram fans have the opportunity for a sneak preview of Super 8 for one day only on Thursday, June 9th. Paramount Pictures and Twitter jointly announced today sneak preview showings of the film’s scheduled nationwide release on Friday, June 10th.

To promote the sneak previews, the companies have designated the hashtag #Super8Secret, which Paramount has also sponsored as a Promoted Trend, allowing Twitter’s global user base a direct link to buy tickets to the advanced previews.

At participating theatres in the United States, Super 8 Sneak Preview moviegoers will be treated to a free popcorn (with a concession purchase) at each sneak preview show. Hosting movie sneak previews marks a first for Twitter. The duo joined forces in March for the movie’s exclusive trailer premiere via Twitter, another first for the social media platform.

“We are excited to finally get it out into the marketplace and using this sneak preview promotion with Twitter to kick start the film’s release,” says Rob Moore, Vice Chairman of Paramount Pictures, “is an unprecedented way to get people into theaters and talking about the movie,” .

“There are already millions of people talking about Super 8 on Twitter and Paramount gets that. Creating more excitement about the film with sneak previews and free popcorn is a smart way to make this film a global conversation even before it’s released,” adds Biz Stone, Twitter co-founder.