Social Pro Daily

SoCo to Internet: Cheers!

DavidCohen
By David Cohen

Southern Comfort is finding some comfort in advertising on the Web. The Brown Forman brand took its entire media buy to the Internet, enabling it to advertise on streams of TV programs when it would never have been able to buy time on the broadcasts of the same programs, AdAge.com reported.

The company will also target online properties such as Facebook, Spin, The FADER, Pitchfork, Thrillist and Hulu, according to AdAge.com.

SoCo spent $6 million of its $8 million measured-media outlay for 2008 on cable TV and another $1.5

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DavidCohen

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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