Social Shopping App Lets You Ask Your Smartest Friends for Gift Advice

By Kenna McHugh 

Givvy has arrived as a shopping experience that is created by and for the community of Facebook users. The social commerce startup based in San Francisco is touting that Givvy is the first of its kind. With such a bold statement, let’s take a look and see if it is true.

Givvy socializes the way that people find gifts online by connecting them with the trusted recommendations from friends and gift curators. “People no longer need to rely on brands, but rather their friends and trusted curators,” said Claudio Miranda, founder & CEO of Givvy.

Facebook users are categorized according to unique personality and interest types. For example, users can search under “foodies” to find gifts that are perfectly suited for friends who are fond of cooking and entertaining with food. The gifts under each category are ranked in order of popularity based on the number of likes, shares and recommendations by the community. Users can also choose to follow gift recommendations by select curators, in the same way that one follows Twitter users to get curated news and information.

The startup wants to reinvent the multi-billion dollar gifting industry by connecting within the world’s largest social network. Givvy operates on the concept that “Social validation and peer recommendations are two powerful forces that drive consumer purchasing behavior,” says Miranda.

Givvy’s timing is perfect for the arrival of the holidays. Facebook users will find Givvy particularly useful for creating gift lists to share with friends and family. The company says that the feature takes the guesswork out of gifting by providing a simple way for users to collect and share all of the products on their holiday wish list. Givvy also includes a personalized calendar that helps users keep track of gifting occasions year round.

Givvy is one of many shopping platforms arriving before the holidays, and it will be interesting to see which one stands out the most by its convenience and simplicity of the overall application.