Fine Tune Your Social Media ROI In 5 Easy Steps [INFOGRAPHIC]

You’re not alone. A recent study showed that almost three-quarters (72 percent) of businesses that use social media don’t know how to measure their return on investment, and with e-commerce sales forecast to have reached $9.2 billion in 2012 – from some 167 million online shoppers – this disconnect has never been more important. Or costly.

Web agency Clixlogix proposes five easy steps for evaluating your social return:

1. Define KPIs for social media
2.