Fewer People are Using Social Networks (Especially Facebook) in Germany, Says Study

By Shea Bennett 

Fewer People are Using Social Networks (and Facebook) in Germany

A new study has discovered that social media usage has fallen in Germany for the first time, and it’s Facebook and fears over loss of privacy that are being blamed.

68 percent of the German online population aged 14 or over were active on social media last year, reveals a report from Faktenkontor and Toluna, which is down from 75 percent in 2013.

The 2014 figures are also lower than those in 2012, when 70 percent of Germans used social networking sites.

Fewer People are Using Social Networks (and Facebook) in Germany

A December 2014 Faktenkontor surveyed argued that “Facebook was dying”, and the new data seems to support that position, certainly in Germany – just 38 percent of German internet users were actively posting on Facebook in 2014, compared to 47 percent in 2013 and 58 percent in 2012.

Additionally, one in four respondents to the new study said that they would stop using social networks in the future, which was up from 20 percent who said the same thing in 2013.

44 percent of respondents said that concerns over privacy was their main reason for stepping back from social networking.

It’s worth noting that Germany is still a force in the social world, with 40 million people expected to use social platforms this year, despite the overall decline.

(Source: eMarketer. Dislike image via Shutterstock.)

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