Brazil 2014 is the first truly social World Cup – while social media played an important role in football’s biggest occasion four years ago, platforms such as Facebook and Twitter were significantly smaller. Subsequently, the reaction online was relatively slight.
Four years is a long now. Now, 50 percent of users watching World Cup games say that they’re checking social networks to see what other people are saying, and one in three are commenting themselves, live, on social media.
This data comes courtesy of GlobalWebIndex, who also noted that about one in 10 overall are publishing selfies of themselves watching matches, and that soccer finally appears to be popular in the U.S – at least on social media sites.