Social Media Success In 1 Step: Education

A new report published by eMarketer today suggests that one of the best ways brands can capture the attention of internet users is by “providing relevant news and analysis” as well as providing “new ideas and thinking”. In other words, brands need to educate the user. By providing educational content, the theory is that internet users will reciprocate by providing support to the brands that educate them.

The one flaw with this survey? When was the last time that a human could rationally explain why they purchased something? Robert Cialdini’s “Influence: The Psychology of Persuasion” discusses some of the methods that can be used to influence consumers.