Blackbaud, NTEN and Common Knowledge have released their Nonprofit Social Network Benchmark Report, an annual analysis of how nonprofits are using platforms such as Twitter and Facebook to raise awareness and drive value.
The report highlights how nonprofits have continued to grow their presence on social media and have done so without spending inordinate amounts of money – their Twitter and Facebook communities were boosted by 81 percent and 30 percent respectively in the past year.
Key takeaways from the survey include:
- While 73 percent of nonprofits allocate half an employee’s time to managing their social media presence, 43 percent do not provide any budget whatsoever
- While the acquisition of a Facebook Like is more expensive than securing a Twitter follower, the average value of that Like is worth $214.81 over 12 months
- The top three factors for success are strategy, prioritization and dedicated staff