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Twitter Launches Promoted Video Ads in Beta, Only Charging Advertisers When a User Hits Play (The Next Web)
Twitter Tuesday introduced Promoted Video ads in beta. The company is offering advertisers a new Cost Per View (CPV) ad buying model, which means they only get charged when a user starts playing the video ad in question. The Wall Street Journal/Digits It will essentially be the video equivalent of its popular ad product, promoted tweets, which are ads that look like tweets and appear in users’ content feeds. The videos will be embedded into the tweets via Twitter’s “card” technology that supports other media-rich ads such as the recently released mobile app-install ad. Re/code Unlike Facebook’s new Premium Video Ads, Twitter’s promoted video content will not autoplay in the feed. Instead, users will be able to watch the content in-stream with one click. VentureBeat The announcement comes at a time when the microblog is trying to demonstrate the reach and engagement power of sponsored tweets — especially on mobile — versus the sponsored posts that Facebook sells. Sources in the interactive advertising industry have told VentureBeat that the video tweets are seen as “highly attractive.” Fast Company CEO Dick Costolo alluded to debuting video ads in August during the San Francisco company’s last earnings call. “Video is an incredible storytelling medium, and we’re thrilled to be giving brands, publishers and a subset of verified users the ability to share organic and Promoted Video on Twitter,” senior product manager David Regan said in a blog post.
Tiger Selfies Are Now Officially Banned in New York (BetaBeat)
New York is putting an end to people taking selfies with tigers before a bro’s head is bitten off. Gov. Andrew Cuomo officially signed a law this week that “prohibits contact between members of the public and big cats at traveling animal shows and fairs,” reports the Associated Press. The ban encompasses all large cats (i.e. tigers and lions) and is a big blow to Tinder users who popularized the “tiger selfie” movement.
Infographics Are the Selling Point of New Q&A Site Blopboard (SocialTimes)
A new social network called Blopboard taps into the Internet’s collective conscious to provide answers to users’ questions in infographic form. While still mostly a social polling site, Blopboard’s founders hope to build a social network by filling a void in the user experience on Q&A sites like Stack Exchange, Quora and Jelly.
Bolt Vs. Bolt: A Speedy, New Photo Messenger Debuts Using a Familiar Name (TechCrunch)
There’s another Bolt on the App Store that isn’t Instagram’s experimental photo messenger, and it competes in the same photo messaging space. How will Instagram parent company Facebook react to this new Bolt? Even Bolt’s creator, Nick Bicanic, better known as the founder of mobile dating app Flikdate, doesn’t quite know.
Study: 84 Percent Claim Facebook Offers Can Influence a Purchasing Decision (AllFacebook)
According to a new study by G/O Digital, when people want to find out more about a local small business, they check Facebook more than any other social channel. G/O Digital, a Gannett company, found that when asked which social channel users go to in order to find out about a local business, Facebook led the way at 62 percent. Pinterest was second at 12 percent and Twitter third at 11 percent.
Why Social Media Helps Us Mourn (ABC News)
It was as though millions of people personally knew Robin Williams. Tributes to the actor poured in on Facebook and Twitter from many people who never had the pleasure of meeting him but felt like they had through his work.
Snapchat is now More Popular Than Twitter Among 18-34 Year-Olds [Study] (AllTwitter)
Remember when Snapchat had the audacity to turn down a $3 billion buyout offer from Facebook? Turns out that might have been a very smart play, as the photo-sharing and chat app is now more popular than Twitter among the key millennial demographic, and has Instagram up next in its sights.
How to See Messages in the Facebook App Without Downloading Messenger (Mashable)
Good news, Facebook Messenger haters — there’s a way to keep your messages in the main app without downloading Messenger. Facebook began moving messages out of the main app last week, but as it turns out, there’s a surprisingly simple workaround that allows you to keep chatting without the extra app.
Participation TV at the Fore of Bravo’s New Series ‘The Singles Project’ (LostRemote)
“The Singles Project,” which Bravo is dubbing a “real-time dating docu-series,” follows a group of New York singles searching for romance. The online hub that the network created for the show will allow fans to engage directly with cast members and give them the power to potentially impact the dating choices the show’s cast members make.