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Twitter Reportedly Buys Streaming Video App Periscope (VentureBeat)
Even as live-streaming app Meerkat has taken Twitter by storm, Twitter may have pre-emptively acquired Periscope, a rival streaming video app that’s currently in closed beta. According to Business Insider, Twitter bought Periscope last month for at least $50 million. TechCrunch had previously reported on acquisition talks between the two companies. The Verge Twitter acquired Vine pre-launch, but kept the product as a standalone app. The Wall Street Journal Periscope has yet to be launched to the wider public. It started beta-testing the app among select users roughly four months ago. Mashable The deal comes at a time when Meerkat, a similar live streaming video service, has gained traction among many in the media as well as certain celebrities like Tony Hawk. The app had 20,000 users as of Thursday and appears to be growing quickly. Re/code Given Twitter’s ability to complement breaking news events like the Ferguson, Mo., protests, you could envision a situation in which live-streaming video alongside other breaking news tweets might be helpful. Meerkat is already working in this way. A number of journalists and attendees at the Apple Watch event on Monday streamed the event through Meerkat.
Apple Buys Up Twitter’s Ad Space to Launch Its Watch and Fends Off Hijacking Rivals (Adweek)
Apple had Twitter blanketed on Monday. There was basically no room for rivals to use the messaging service to hijack its big moment while unveiling the Apple Watch. The Twitter strategy could be a sign that Apple is growing more savvy as a social media marketer.
Why People Unfollow Brands on Social Media [Infographic] (SocialTimes)
Fractl and Buzzstream surveyed 900 social media users to find out why users unfollow, and what behaviors companies should avoid. Twenty-one percent of survey participants said they unfollow brands that post repetitive or boring content.
Everything Apple Announced at its ‘Spring Forward’ Event in One Handy List (The Next Web)
The Apple Watch finally has an official price and shipment date. But there were tons of other newsworthy bits that made headlines on Monday.
It’s Time to Break Some Guinness World Records With MTV (LostRemote)
MTV is kicking off “Break the Record Week” – a five-day event where the network, fans and celebrities will attempt to break multiple Guinness World Records in person and online. Among the stunts, fans can join Todrick Hall in Times Square to break the record for the longest ever dance relay and set the record for most meows in a minute with the hashtag #MostMeowsInAMinute.
Kenshoo Anywhere App Users Can Now Manage, Adjust Campaigns (SocialTimes)
Users of Kenshoo Anywhere, the iOS application from Kenshoo, a Facebook Marketing Partner, can now manage and adjust ad campaigns on the social network directly via their mobile devices. Kenshoo announced an update to its app Monday, giving users the capability to react to news and events by viewing and adjusting their campaigns via their iOS devices.
Social Media Marketing Is Not the Silver Bullet for Busy Entrepreneurs (Entrepreneur)
Social media marketing has become the new SEO, and we’re told that it’s the best way to reach our present and future customers. There’s a huge flaw in that line of thinking.
Social Media Pays Tribute On International Women’s Day (SocialTimes)
Sunday, March 8, was International Women’s Day, with organizations and brands all of the world recognizing women for their achievements — and at least one campaign daring people to envision a world where women didn’t exist. Perhaps the most popular campaign on social media was a collaborative initiative between the Clinton and Bill and Melinda Gates foundations.
Creative Accelerator: Facebook Helps Brands, Agencies Take Aim at High-Growth Countries (SocialTimes)
Facebook has been working to connect people in high-growth countries such as India, Indonesia, South Africa, Kenya and Turkey to the Internet via its Internet.org initiative, and now, the social network has turned its attention to helping advertisers reach those users. The social network Monday introduced Creative Accelerator, a program under which its Facebook Creative Shop will work with brand and agency partners in the countries mentioned above to establish best practices for campaigns tailored to Facebook users in each country and the devices most commonly used in those nations, mainly mobile phones.