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Facebook Page Admins Gain Access to Shutterstock Image Library; Ability to Upload Multiple Images; Updated Pages Manager Apps for iOS, Android (AllFacebook)
When Facebook began to introduce its revamped News Feed in March, the social network emphasized its highly visual nature to brands. Three updates announced Thursday will help brands on Facebook in their quest to capture more attention: an agreement with stock photography agency and image library Shutterstock, making millions of images available for use in ads on the social network; multiple image uploads; and an update to its Pages Manager application for iOS and Android that enables page administrators to upload multiple photos for a single post. USA Today “We’re making marketing on Facebook an end-to-end solution, from precise audience targeting to ad creation and performance measurement. It’s a one-stop shop to help marketers drive their business goals,” says Facebook spokesman Tim Rathschmidt. What this means is businesses wanting to advertise with Facebook will have digital creative assets — along with the ability to target precise audiences — readily available without licensing. Mashable Ben Pavlovic, founding partner of VineSprout, a Chicago-based PR firm, says adding such functionality will help small businesses. “Before you had to take your own [photos] or find your own free service,” he says. “I also think you have companies out there that wouldn’t think twice about pulling a Google image.” Entrepreneur Android users now have the ability to tag users in the comments and keep tabs on their Page in Page Feed. iOS users are now able to create new pages and events from their iPhone or iPad. Adweek During the past two years, Mark Zuckerberg’s company has consistently pitched agencies and brands with marketing-minded features like Facebook Studio. Thursday’s development could signal that the creative-based outreach is expanding to capture the lucrative digital space of local advertising dollars.
Ad Revenue from Mobile for Pandora Increases (The New York Times)
Pandora Media, the company behind the popular Internet radio service about to face major competition from Apple, reported on Thursday a loss of $7.8 million, or about 4 cents a share, for the second quarter, but the company continues to experience rapid growth. Pandora said it had $157.4 million in revenue for the quarter ending in July, up 55 percent from the same period a year ago. CNET Pandora will let users listen to music on mobile devices as long as they please starting Sept. 1, following a 40-hour cap set six months ago. But that’s because the company believes it has figured out how to keep people from wanting to listen much longer. TechCrunch CFO Mike Herring said the decision was based on two factors. First, he described the cap as a “blunt tool” for limiting usage and costs, and in the time since, the company has developed more “surgical techniques” (such as skip limits), that control costs without affecting the listener experience as obviously. He also said that due to improvements, the business, particularly in the advertising business, Pandora can now “monetize those hours from 41 onward at a much higher rate.”
NASA Astronaut Class Of 2013 Application Included Writing a Tweet (AllTwitter)
Discovery News shared this week that aspiring NASA astronauts were asked to write a Twitter post, a limerick or a haiku as part of their NASA applications. NASA welcomed the new class of astronauts on Tuesday at Johnson Space Center in Houston.
Nasdaq Trading Resumes After Three-Hour Shutdown (VentureBeat)
Apple, Google, Microsoft, Amazon, Facebook and many other top-tier tech companies had their stocks frozen Thursday when the Nasdaq exchange halted trading in a huge intra-day shutdown that lasted more than three hours. All securities on the Nasdaq were halted around 9:14 a.m. PT due to a technical glitch. Trading resumed shortly after 12:25 p.m. PT, with the Nasdaq actually rising slightly after it re-opened.
You Don’t Lose Anything By Being a ‘Social Media Holdout’ (SocialTimes)
You are not losing anything by being a “social media holdout.” In fact, being all over various social media platforms without any sort of plan, not to mention any sort of data concerning what platforms your customers actually use, will cost you time, energy and money you don’t have.
Facebook’s Login Feature Opens Up to All, Requiring Apps to Ask for Permission to Post to Timelines (The Next Web)
Facebook certainly has grown to offer one of the most widely used login connections in the world. Through the feature formerly known as Facebook Connect, the social networking company has been able to connect users to their apps at least 850 million times a month. But while it’s a simple process of tapping on the blue login button, do people really understand what’s really being shared between Facebook and the app?
Now, You Can Follow Government Intelligence Agencies Back (The New York Times/Bits Blog)
If surveillance from government intelligence agencies has you concerned, now you can at least follow them back — if only on Tumblr. The Office of the Director of National Intelligence has started a Tumblr blog about the work of the nation’s intelligence community, called IC On The Record.
Preventing Suicides by Monitoring Veterans on Social Media (AppNewser)
Social media can tell us a lot about our lives, but can it save our lives as well? If we can use social media to prevent suicide, one of the leading cause of deaths in the United States, will it be worth violating one’s own privacy wall?
Cluster Gets New Funding, Updated App for Photo-Sharing (GigaOM)
Thursday was a big day for photo-sharing and communal album platform Cluster, which launched in February of this year. In addition to releasing a new version of its app for the iPhone, the company has announced a seed round led by Instagram VC Steve Anderson of Baseline Ventures.