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Federal Wiretap Charges Vs. Facebook, Zynga Dismissed, but Facebook Still Faces Breach-Of-Contract Claims (AllFacebook)
It was a mixed bag for Facebook at the Ninth U.S. Circuit Court of Appeals in San Francisco Thursday, as Reuters reported that federal wiretap claims against the social network and game developer Zynga were dismissed, but breach-of-contract claims under California state law were revived. Separate class-action lawsuits were filed against Facebook and Zynga in 2010, according to Reuters, and they were consolidated during the appeal process. VentureBeat In related news, marketers have another reason to like Facebook, and it’s called Audience Insights. In keeping with its staggering release of new tools and upgrades to existing programs over the last three months, and with chief Mark Zuckerberg swearing his loyalty to the mobile space, Facebook Thursday launched a new program that enables marketers to gain invaluable intel on their audiences. The Next Web The idea is to give marketers trends about their current or potential customers across Facebook, allowing them to tailor their marketing messages based on what the tool surfaces. The tool gives insights about users in five categories. MediaPost “Previously, we just had the targeting options in the ‘create tool’ that had an audience estimator,” a Facebook spokeswoman explained on Thursday. “Now, with Audience Insights, these capabilities are actionable so advertisers can understand the reach of these capabilities, as well as how big the targeting groups are.” That differs from the company’s existing Page Insights service, which only looks at user interactions — like “likes,” comments and “shares” — with a brand’s official Facebook Page. Search Engine Journal Audience Insights began rolling out Thursday within Ads Manager for all U.S. marketers. Global access will follow in the coming months.
Off the Record in a Chat App? Don’t Be Sure (The New York Times)
What happens on the Internet stays on the Internet. That truth was laid bare on Thursday, when Snapchat, the popular mobile messaging service, agreed to settle charges by the Federal Trade Commission that messages sent through the company’s app did not disappear as easily as promised.
The Future of Google+ is Social Reputation Management (SocialTimes)
According to Phil Penton, president of social media and reputation management platform Social Integration, Google+ is already becoming the underpinning of an integrated “Google search society.” Penton says that unlike Facebook and Twitter, Google+ isn’t a social destination.
Here’s Every Statistic You Could Want on Instagram Drug Dealers (BetaBeat)
No matter how many criminals tweet themselves into jail cells, criminals and drug dealers still take to social networking to advertise their services. Finding drug dealers on Instagram is as easy as finding semi-nude starlets or “fitspiration” quotes — you just punch in a hashtag like #kush4sale, and you’ll get a pile of listings of people claiming to ship you the goods.
Twitter Stock Rebounds After A Down Week (AllTwitter)
One of the biggest reasons for Thursday’s surge is a report from Morgan Stanley. According to Marketwatch: Morgan Stanley analyst Jordan Monahan told clients in a note that while “concerns regarding user growth and mainstream adoption remain, we see Twitter as likely to meet investor financial expectations over the next few quarters.”
Can A Social Media Campaign Really #BringBackOurGirls? (TIME)
#BringBackOurGirls has become a worldwide social media cause advocating for the return of nearly 300 kidnapped girls. But can it actually help, or is it destined to become another #Kony2012?
FYI Partners with Pinterest on New Original Series ‘We’re Moving In’ (LostRemote)
FYI, A+E Networks’ new cable network that “embraces an adventurous, personalized and non-prescriptive approach to peoples’ taste, space, look, story and more,” just announced a major partnership with Pinterest, a social platform that TV brands and advertisers have been trying to work with more closely as the company matures. The partnership will be for FYI’s new original series, “Were Moving In.”
Tumblr Declares War on the Internet’s Identity Crisis (The Verge)
Tumblr’s new tools aren’t revolutionary, but in a world filled with social networking sites that increasingly force their users into tiny white boxes, they recall a charming, messier age when it was easy to express yourself online using any mode you chose. It’s an age worth revisiting, I think; interfaces didn’t always make sense but somehow felt more personal.
Hipstamatic Brings its Original Film Filters to its New Video App (AppNewser)
Before Instagram, Hipstamatic was selling its square photo filter app to any analog lovers with a smartphone. Now, the company is bringing its filters and square cropping to motion pictures in the form of Cinamatic.