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Facebook’s Q4 2013: 556M Mobile DAUs, 1.2B MAUs, $2.5B in Revenue (Inside Facebook)
Facebook posted its most successful financial quarter yet, pulling in $2.585 billion in revenue — roughly $2.3 billion from advertising alone. In the previous quarter, Facebook hauled in $2.016 billion. The Wall Street Journal In an interview, chief operating officer Sheryl Sandberg said Facebook’s results reflected data that showed advertisers that Facebook ads work. In a recent test at Coca-Cola pitting the beverage giant’s Facebook ads against its TV ads, “we were the most efficient,” she said. Forbes The social network said mobile ad revenues constituted 53 percent of overall ad sales, up from just 23 percent a year ago and 49 percent in the third quarter. “Growth has been incredible particularly in mobile,” said James Borow, CEO and cofounder of Facebook ad firm SHIFT. Reuters Facebook’s newsfeed ads, which inject paid marketing messages straight into a user’s stream of news and content, have boosted Facebook’s revenue and its stock price in recent months. The ads are ideally suited for the smaller-sized screens of smartphones and other mobile devices. The New York Times In related news, Facebook has compiled answers to 50 frequently asked questions about privacy, offers tips at a central site and has a community forum where users try to help one another. Over the last couple of years, Facebook has also altered the service to put relevant privacy controls next to each piece of information you are sharing.
Twitter Wants to Help Media Partners Find the News Faster — and Also Help Itself in the Process (GigaOM)
Twitter’s chief operating officer, Ali Rowghani, helped announce an interesting new product partnership Wednesday at an event in New York — a partnership between CNN and a company called Dataminr. The latter, which pays for access to the Twitter “firehose” of 500 million tweets a day, sells a tool that helps financial companies mine that information for useful signals. CNN now has access to a breaking-news version of that same tool, a kind of souped-up version of Tweetdeck, and soon other companies will as well, for a fee.
YouTube Creators Speak Out Against Sneaky Paid Placement (SocialTimes)
The Internet is full of ads so gaming companies are using dubious tactics to cut through the noise. Case in point: Microsoft and EA games are working with Multichannel Channel Networks on YouTube to turn entire videos into ads. This new form of payola undermines the credibility of the YouTube creators and, ultimately, the ability their to generate and leverage the trust necessary to build viewer engagement.
GoDaddy Accepts Partial Responsibility in Social Engineering Attack of @N’s Customer Account (The Next Web)
Naoki Hiroshima’s tale of how he lost his @N Twitter handle to a social engineering attack on his PayPal and GoDaddy accounts has gone massively viral over the past 24 hours. After looking into the matter, GoDaddy has responded by admitting that it did hand over some information, while also noting that the attacker already had “possession of a large portion” of the required customer information.
The New Social Contract (LostRemote)
The intersection between social media and TV on-air is souring, but there is a growing trend happening off-air: social media platforms becoming key in contract negotiations between TV talent and their networks. “With the importance of social media interaction and branding by media companies, those companies realize how crucial talent can be to drawing viewers through mobile screens,” longtime TV agent Micah Johnson tells Lost Remote.
In Atlanta Snowstorm, it’s Social Media to the Rescue (Atlanta Journal-Constitution)
As Winter Storm “Leon” 2014 worsened Tuesday evening, a Marietta woman reached out over the social media vines to help stranded motorists, and enable others to help. Nearly 50,000 people are following Michelle Sollicito’s “SnowedOutAtlanta” Facebook page.
Easy Social Shop Integration with Wix Enables Easy Creation of Facebook Sales, Lead-Gen Platforms (AllFacebook)
Social commerce solution Easy Social Shop is now integrated with the editor of HTML5 Web-development platform Wix, allowing merchants to easily create sales and lead-generation platforms on Facebook. Easy Social Shop enables merchants to convert pre-existing online stores into Facebook stores with one click, and the company said it has more than 80,000 shops, and it drives sales growth averaging 10 percent to 18 percent across its user base.
Viggle Snaps Up Dijit Media as Social TV Startup Consolidation Continues (VentureBeat)
Wednesday, Viggle announced that it was purchasing indirect competitor Dijit for an undisclosed amount. Viggle itself uses game mechanics to entice people to check-in to its service while watching live TV shows and rewards them with stuff as an incentive.
Running a Twitter Contest? 6 Things You Need to Know [Infographic] (AllTwitter)
Twitter contests are a cost-effective, efficient and (relatively) easy way to generate mass exposure for your brand, products and services. But before you go ahead and click “GO!”, there’s a few things that you need to remember.