Social Media Newsfeed: Boston Explosions Confusion | Twitter Keyword Ads

By Tim Sohn 

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Wolf BlitzerAn Arrest in Boston Blasts? Depends Which Network You’re Watching (TVNewser)
Around 1:30 Wednesday afternoon, CNN’s John King went on the air reporting from one of his sources that a suspect in the Boston blasts has been identified. Fox News’s Catherine Herridge reported the news moments later: “Fox confirming that the feds have an image which would suggest that a suspect at that second bombing site.” Mashable However, NBC’s Pete Williams said his sources were vehemently denying an arrest had been made. CBS, too, reported there was no arrest. The Boston Police Department even took to Twitter to dispel the arrest story. The Daily Dot It’s another flub for CNN after the network wrongly reported last June that the Supreme Court had struck down President Barack Obama’s healthcare law. As is often the case when a corporate entity screws up in a very visible fashion, Twitter’s comedians slapped down CNN with caustic wit. BetaBeat Sophos’s Naked Security blog reports that scammers are already taking advantage of Monday’s bombing at the Boston Marathon, because they have zero sense of decency. Scammers are sending out emails with subject lines like, ”2 Explosions at Boston Marathon,” “Aftermath to explosion at Boston Marathon,” and “Boston Explosion Caught on Video.” CBS News As the search continued Wednesday for clues as to the person or persons behind the Boston Marathon bombings, hypothetical suspects and crime scenarios began popping up via online crowdsourcing. Members of the link-sharing community launched a sub-section called “findbostonbombers” to collect clues.

Twitter Releases New Ads Feature: Real-Time Keyword Targeting (AllTwitter)
If you advertise on Twitter, you know that there are many targeting options to consider. And Wednesday, Twitter has added to that list, with keyword targeting that happens in real time. The Huffington Post Twitter said in a blog post Wednesday that users won’t see any difference in their use of Twitter, and the change doesn’t mean ads will show up more frequently. Rather, Twitter says this keyword targeting will bring its users ads that are more relevant to them. The Wall Street Journal Opening up advertising to the content of Twitter messages moves the company into the same type of keyword targeting that has taken Google into a $50 billion annual business. But the keyword targeting also is a risk for San Francisco-based Twitter.

Did Syfy’s ‘Defiance’ Premiere Live Up to its Epic Social Media Campaign? (SocialTimes)
Syfy and Trion Worlds spent five years making “Defiance,” the groundbreaking series that’s part post-apocalyptic drama, part third-person shooter video game. Dana Ortiz, vice president of brand marketing for Syfy at NBCUniversal, explains how the team set “New Earthly Rules” for introducing sci-fi fans to a futuristic story, by starting the conversation in the past.


Google Announces Provo, Utah, as the Third Google Fiber City and Acquires the Local Fiber Provider (TechCrunch)
If you live in Provo, Utah: Congratulations, you just joined the fairly exclusive club of geeks who don’t have to whine about Google Fiber not coming to your city. Google, along with mayor John Curtis, have just announced that Provo will be the third city to hop on Google’s crazy-fast fiber-optic network.

Google Will Now Mute Your Microphone if You’re Typing During a Google+ Hangout (The Next Web)
Here’s a small but nifty Google+ update worth mentioning: automatic muting when you’re typing during a Hangout. Google has started rolling out the feature on Wednesday to its hundreds of millions of users.

A Social Recap of BET’s 2013 Upfront (LostRemote)
BET unveiled its new and returning programming Wednesday at its annual upfront in New York City. 106 & Park, Real Husbands of Hollywood and the BET Awards are of course among the returning shows, and here’s a social recap from the event.


People Spend More Time on Tumblr Than on Twitter or Facebook, CEO Brags (CNET)
Tumblr CEO David Karp Wednesday boasted that members of his blogging platform spend, on average, 14 minutes per visit. The per-user Tumblr stat, he said, is greater than the time people spend on competing networks.

Facebook Launches Cost Per Action for Advertisers (AllFacebook)
Facebook announced Wednesday that advertisers who want to grow their fan bases can now pay based on a cost-per-action basis. For instance, if brands want to gain more likes and are willing to pay $2 per new fan, they can simply bid $2 CPA and pay no more than that when users like the page through ads.

Wall Street Journal Consolidates its Blogging with MoneyBeat (Nieman Journalism Lab)
The Wall Street Journal debuted its new blog MoneyBeat, this week on But MoneyBeat is more of a rebuild than an entirely new product, as it brings together a number of other Journal properties, including two of the paper’s oldest blog, Deal Journal and Market Beat.