A Roadmap To Social Media Maturity For Any Brand [INFOGRAPHIC]


By Allison Stadd Comment

If you’ve ever managed social media for a brand from the ground up, starting with identifying target users and enacting social listening procedures, through constructing targeted content and optimizing its distribution, you know that there is a continuum through which you travel to reach social media “maturity” for that brand.

The infographic below provides a roadmap to follow for taking a brand through each stage of the social media marketing process.

For enlarged close-ups of each section of the graphic, check out Behance.

(Source: Behance / Emily Gan. Map image via Shutterstock.)