For many years now, two things have been constants in the world of social media. One, women are more active users of social networking sites and platforms than men. And two, Facebook and Twitter are the two most popular social channels – always in that order – for both sexes.
Well, part of this is still true – there are more female participants of all the major social media sites in the U.S. than men with just one, obvious exception, and that’s LinkedIn.
But as for Facebook vs Twitter? Increasingly, the data is suggesting that it’s Google+ that is actually the second most-popular social network in the USA, and Twitter ranks fourth overall amongst that key female demographic.
The latest study comes courtesy of Burst Media, who surveyed 2,577 adult social media users and discovered that while Facebook is still far and away the top social platform for both women and men, with a 56 and 49.5 percent share respectively, Google+ ranks second for both genders, rating a 26.1 percent share amongst women and 24.5 percent amongst men.
Yep: for the first time I believe, a pretty sizeable study is showing Google+ as being popular with women. And not only that, but more popular than for men.
Twitter finished third for male users, with its 15.5 percent penetration rate edging out LinkedIn (14.4 percent). But for female users, Twitter’s 16.9 percent cut was some way behind Pinterest’s 21.9 percent slice of that important pie.
Now, here’s the thing: sometimes statistics don’t tell the whole picture. Sometimes they leave out important parts. And sometimes they flat-out lie. Moreover, sometimes they just don’t feel right. And in this case, they don’t really tell us any more about how people are actually using Google+ than any other number we’ve seen, both official and estimated. We know that Google+ has an awful lot of registered users – I’m registered on Google+, and I’m pretty sure most of you are, too.
But am I using Google+? No. At least, not in the same way that I use Twitter and Facebook. And what I mean by that is: actually using them. Actively posting and reading and sharing and consuming. Whereas, my Google+ activity is limited to whatever Google decides to credit to Google+ whenever I use any other connected Google property. Which is quite often – no argument there. But that isn’t using Google+. It isn’t being active on Google+. And it doesn’t make me an active Google+ user.
And I’m pretty sure the same is true for most of you. Film at eleven.