Social media crises have popped up in the media fairly frequently lately, from the spate of SEA hackings to the @ComfortablySmug Twitter account that during Hurricane Sandy posted a series of lies about damage, loss of power, and – most notoriously – the New York Stock Exchange flooding.
What’s a social media manager to do in time of such turmoil?
It helps to have a road map in place, a step-by-step guide to managing a social media crisis. How do you respond? Who is it that should respond? Is there any damage control that can be done afterwards?
Take a look at the infographic below from Tatu Digital Media to explore how social media crises are best managed: