Facebook, Twitter, LinkedIn - Is Your Social Media Marketing Campaign On Track? [INFOGRAPHIC]

As a brand marketer looking to impress your clients with innovative and results-driven social media campaigns, it’s important that you keep an eye on the basics.

The glittering lure of ‘new’ in marketing can be a costly trap – while trying to impress by showing your knowledge of the latest, most exciting, but still decidedly wet-behind-the-ears, and largely unproven platforms and concepts, you can easily lose sight of what really matters and, more importantly, what works.

Sure,

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