Remember when Snapchat had the audacity to turn down a $3 billion buyout offer from Facebook?
Turns out that might have been a very smart play, as the photo-sharing and chat app is now more popular than Twitter amongst the key millennial demographic, and has Instagram up next in its sights.
32.9 percent of 18-34 year-olds now use Snapchat, reveals new data from comScore, compared to less than one quarter (23.8 percent) who use Twitter. To be clear, this is users of smartphone apps, and doesn’t include Twitter’s desktop audience. Still, with the world going increasingly mobile – and Twitter (alongside everybody else) wanting to gobble up the biggest slice of that pie – it’s a worrying trend.
A whisker more than two in five (43.1 percent) use Instagram, which seems very reachable for Snapchat. Meanwhile, Facebook continues to rule over all pretenders to its throne, with a 75.6 percent usage rate only slightly less than Instagram and Snapchat combined.