Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY]

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By Shea Bennett Comment

Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY]

Remember when Snapchat had the audacity to turn down a $3 billion buyout offer from Facebook?

Turns out that might have been a very smart play, as the photo-sharing and chat app is now more popular than Twitter amongst the key millennial demographic, and has Instagram up next in its sights.

32.9 percent of 18-34 year-olds now use Snapchat, reveals new data from comScore, compared to less than one quarter (23.8 percent) who use Twitter. To be clear, this is users of smartphone¬†apps, and doesn’t include Twitter’s desktop audience. Still, with the world going increasingly mobile – and Twitter (alongside everybody else) wanting to gobble up the biggest slice of that pie – it’s a worrying trend.

A whisker more than two in five (43.1 percent) use Instagram, which seems very reachable for Snapchat. Meanwhile, Facebook continues to rule over all pretenders to its throne, with a 75.6 percent usage rate only slightly less than Instagram and Snapchat combined.

Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY]

(Source: comScore.)

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