A new study has revealed that 3 out of every 4 (75 percent) of the U.S. workforce are actively looking for, or consider themselves open to, a new job, and 76 percent of those are now using social media in their hunt for employment.
Conducted in September, Jobvite’s Social Job Seeker 2012 survey polled more than 2,100 adults (aged 18+), and discovered that while Facebook remains the leading social tool amongst the American workforce, with its 83 percent adoption rate holding steady on 2011’s 82 percent, both Twitter (46 percent, up from 37 percent) and LinkedIn (41 percent, up from 32 percent) are very much on the rise.
For Twitter specifically, Jobvite made the following observations:
- 34% of job seekers use Twitter to help find work; up from 26% in 2011
- 11% had a contact share a job on Twitter (vs. 7% in 2011)
- 10% searched for jobs on Twitter
- 5% modified privacy settings with work in mind
- 10% provided their profile on a job application or during an interview
- 67% of Twitter-using job seekers are male, 69% are under the age of 40, 46% earn more than $75,000 and 44% are college graduates
In previous studies, Jobvite had determined that 86 percent of recruiters are likely to look at social profiles when reviewing prospective candidates, and 46 percent say that they always do so. Spelling, grammatical errors and profanity were cited as the biggest social profile turn-offs for employers, and 80 percent of recruiters said that they like to see evidence of participation in professional organisations in the social content of applicants.
“With fierce competition for jobs, which now includes a majority of employed people on top of active job seekers, social media has become a critical tool for job hunting and career growth,” said Dan Finnigan, President & CEO, Jobvite. “One in six job seekers polled credited a social network for leading to their current/most recent employment. Maintaining your online presence and keeping employment top-of-mind at all times are vital to professional success. With technology and social networking rapidly evolving, those who don’t engage through Facebook, LinkedIn and/or Twitter will quickly find themselves falling behind.”