Have you ever wondered how the largest restaurant chains in the USA stack up when it comes to social media?
Well, muse no more, as we’ve got a lip-smackin’ infographic that ranks all the chains by popularity of Likes, followers, subscribers and score on Facebook, Twitter, Google+, Pinterest, YouTube and Klout.
And your overall winner? That would be Starbucks, whose social following puts them at number one in four of these six platforms.
Wait… Starbucks is a restaurant?
Well, if Dunkin Donuts qualifies, then I guess so. Starbucks ranked number one on Facebook, Twitter, Google+ and Pinterest, and finished second behind Burger King on YouTube and Taco Bell on Klout.
The number of followers you have on any platform has never been a good indicator of how well you do social. It would be amazing if these global brands didn’t have gazillions of Likes and fans. But, Like for Like, this is a good summary of how the major fast food chains stack up, courtesy of the Food Service Social Media Universe conference, which takes place next month in Chicago.